This is a great article! It puts social media in its proper perspective — as a great communication tool, rather than a leading business generator. Businesses, pay attention!
It certainly clarified my love/hate feelings (not to mention guilt) regarding the plethora of social media outlets, and my use (or lack thereof) of most of them.
Well written, well thought out – a thoroughly enjoyable read.
Social media presence tends to be touted these days as a proficiency that must be conquered in order to compete for and generate business. If that were true, it would be called “commercial” media. Rather, social media is simply our way of communicating, redefined. It is another way to interact, and the rules for social interaction are no different online than off; the venue is just different.
